VIRTUS 2024 Edition
Jaime Botrán,President at Industrias Licoreras de Guatemala, will receive the 2024 VIRTUS Innovation Leadership Award. This award highlights his company’s exemplary leadership in driving innovation within the rum industry. HIs dedication to sustainable practices, which have led to Ron Botrán becoming the world’s first fully sustainable rum brand, is a true reflection of his forward-thinking approach and commitment to excellence. The innovations spearheaded by Industrias Licoreras de Guatemala have not only set new benchmarks in quality, environmental responsibility but have also significantly contributed to spreading Guatemala as a country rich in culture and craftsmanship.
